This was Labour's failure and Labour's election to lose. They just did not get the message across.
I had a look at my constituency which was an SNP gain from Labour. The Labour Candidate (Sarah Boyack) actually increased the number of votes and increased her share of the vote compared to the last election. Last time she won with a fairly sizeable majority, a full 2,000 votes ahead of the SNP candidate.
This year was a different story. Although more people in this constituency voted for Ms Boyack she lost.
The loss came from the Liberal Democrats. The Lib Dem candidate lost 3,000 votes compared to this time four years ago, the majority of which went straight to the SNP candidate, leaving the SNP winning the seats by just 250 seats.
It is clear from this that the Labour losses didn't come from Labour supporters, but came from dissatisfied Liberal Democrat voters turning the back on the unionist parties and voting for the Nats.
But why?
Quite simply it is because Scottish Labour gave them no reason to vote for them. Labour's manifesto was dire, it was left of center but not particularly progressive. It promised certain policies, like keeping tuition fees free, that would entice Lib Dem supporters, but crucially they where policies the SNP also supported.
Labour need to become the liberal-left force in Scotland.
I voted for Ed Miliband as leader because he was the progressive candidate. Not the left-wing candidate, but the candidate best suited to put forward left-liberal policies. Socially liberal ideas with a left leaning stance.
That is what Scotland needs and that is what Britain needs.
Scottish Labour need to show they are the progressive party that they are becoming down south, other wise they risk never getting back their key Scottish support base.
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