A little under a year ago the media decided who was going to win this election. They unanimously decided that Cameron's Tories were going to beat Labour. Then something happened, Cameron's popularity waned, Brown's improved and the Clegg-Factor came into effect.
All of a sudden opinion polls were suggesting rather than a Tory win, it would be a hung parliament, or even a Labour majority! This will not do. Not because they hate Labour, not even because they love the Conservatives. No, simply because they predicted Cameron would win, so he must win.
The right-wing press has gone into overdrive to disrupt Labour's campaign trail and paint Cameron in that glorious holier than holy light of change. Everything that Gordon Brown does is met by instant scrutiny and pounced upon by the media. Oh how they licked there lips earlier on today when Gordon Brown called a woman who opposes immigration a 'bigot' in private. Unfortunately for Brown he had forgotten to remove his microphone.
For those of you who have not heard it, he criticised his colleagues for allowing her to ask him questions about immigration, saying the whole thing from a P.R. point of view was a 'disaster'. When asked who she was, he stated she was a 'Bigot'.
Not great to talk about someone behind their back, but really, who hasn't? She criticised immigration from a bigotted point of view. Brown, in the privacy of his own car, mentioned that she was a bigot, and expressed frustration as to how the situation played out.
Oh how the media went wild. Initially the bigot in question was a 'Woman', half an hour later she was a 'pensioner', now every time she is mentioned she is a 'grandmother'. Coupled with this increasingly emotive language comes the interview the Murdoch press did with Gillian Duffy in which she sounds hurt and genuinely saddened.
Gordon Brown as it happened apologised and mentioned that it was said in the heat of the moment when he was frustrated with the situation not going as was planned. But do the media care? No, the media need Labour to lose. This natural, human slip of dignity is about to 'Lose Labour the Election'.
Personally I think the media need to get off their moral high horse.
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